Privacy Policy
This Privacy Policy explains how Sereno Finance collects, uses, shares, and protects personal data when you visit our website, register for the course "Sereno: hábitos financieros para organizar tu vida diaria", download templates, or contact us. The policy covers cookies, analytics, advertising technologies, and forms used for course registration and contact requests. Our contact details are provided below and are referenced throughout this policy.
Company contact
Sereno Finance
Av. Constituyentes 120, Colonia Centro Sur, 76090 Querétaro, México
Email: [email protected]
1. Cookie categories
We use three categories of cookies on this website. You can manage non-essential categories through the cookie preferences panel linked from the footer and the cookie banner.
ESSENTIAL COOKIES
Purpose: core site functionality, security, session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: NO - activated automatically. Retention: session duration or up to 12 months for preference storage.
ANALYTICS COOKIES
Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: YES - activated only after user accepts. Retention: up to 14 months.
MARKETING / ADVERTISING COOKIES
Purpose: remarketing, personalized ad delivery, conversion tracking. Consent required: YES - activated only after user accepts. Retention: up to 540 days.
2. Marketing cookies - required disclosures
The following statements describe how marketing cookies and advertising partners operate in relation to this website.
a) Third-party ad serving: "Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet."
b) Advertising partners: "We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms."
c) Remarketing: "We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit."
d) YouTube and Display Network: "Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network."
e) Tracking technologies - list: "We use the following tracking technologies on this website: - Cookies (first-party and third-party) - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) - Device identifiers (browser fingerprint, IP address) - Conversion event tags"
f) Advertising measurement: "We use conversion tracking to understand which advertisements lead to actions on our website - such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta."
g) Technologies in use: "Advertising and analytics technologies active on this site: - Google Ads (gtag.js / Google Tag Manager) - Google Analytics 4 - Google Remarketing Tag - Meta Pixel (Facebook / Instagram)"
h) Opt-out from personalized advertising: You may opt out of personalized advertising at any time: Google Ads Settings: https://adssettings.google.com Your Online Choices (EU): https://www.youronlinechoices.eu Network Advertising Initiative: https://optout.networkadvertising.org Digital Advertising Alliance: https://optout.aboutads.info Opting out does not remove ads entirely - you will continue to see non-personalized advertisements.
i) Cookie preference management: A clearly visible link labeled "Manage cookie preferences" is available in the site footer and in the cookie banner. Use that control to open the cookie preferences panel where you can accept or reject each category independently.
3. Consent requirements
The cookie consent banner on this site offers three options: "Accept All", "Reject Non-Essential", "Manage Preferences". Analytics and marketing cookies are not activated until you click Accept All or enable them in Manage Preferences. Your choice is stored in localStorage for 12 months. The banner is dismissible without accepting; selecting Reject Non-Essential keeps only essential cookies active. A link to this Privacy Policy appears on the banner and in related controls.
Consent statement: "By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal."
EEA and UK users: "Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request."
Withdrawal of consent: "You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid."
4. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their policies. We encourage users to review those policies directly.
5. Lead forms and contact requests
When you submit a contact form, request a quote, or register interest in our course, we collect the information you provide. This typically includes: full name, email address, phone number, and your message. Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b). Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
6. Google services and advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action after clicking an ad. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories.
- Google Tag Manager: deploys tracking tags on our behalf. GTM acts as a container and does not collect personal data itself.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7. Meta advertising services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, specific conversion events, and membership in custom audiences for retargeting. We do not use the Meta Pixel to collect sensitive personal data or to target users based on special-category attributes prohibited under Meta policy. Meta acts as an independent data controller for data collected via its Pixel and processed within its platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8. Prohibited content self-declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9. Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10. Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
11. International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us at [email protected].
12. User rights (GDPR Articles 15-22)
If you are located in the EEA or UK, you have the following rights: - Access (Art. 15): request a copy of data we hold about you - Rectification (Art. 16): correct inaccurate or incomplete data - Erasure (Art. 17): request deletion - Restriction (Art. 18): limit how we process your data - Portability (Art. 20): receive your data in a structured, machine-readable format - Objection (Art. 21): object to processing based on legitimate interest - Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu UK users: https://ico.org.uk
13. What data we collect
We may collect the following personal and technical data: - Full name - Email address - Phone number - IP address - Browser type and version - Device type and operating system - Cookies and tracking identifiers - Usage data (pages visited, time on site, click paths) - Form submission content - Conversion events (form submits, calls, purchases)
14. Legal basis for processing (GDPR Art. 6)
For the categories above we rely on the following legal bases: - Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b) - Analytics data: consent (Art. 6.1.a) - Marketing/remarketing data: consent (Art. 6.1.a) - Security and fraud prevention: legitimate interest (Art. 6.1.f)
15. Retention periods
We retain data for the following periods: - Contact form submissions: 2 years - Analytics data (GA4): 14 months - Marketing cookies (Google Ads): up to 540 days - Email communications: duration of relationship plus 1 year - Server logs: 90 days - Cookie consent records: 3 years (audit requirement)
16. Policy metadata
Last Updated: January 15, 2026
Effective Date: January 15, 2026
Changes will be notified via a homepage banner at least 14 days before taking effect.
Additional practical details
When you register for the Sereno course or request materials, the form on our site includes a visible link to this Privacy Policy directly adjacent to the submit button. We explain why we collect name, email, and phone: to confirm registration, send course materials and updates, and to contact you about scheduling or technical issues. If you request deletion of your data we will confirm the action and remove your personal information from our active systems within a reasonable timeframe, subject to any legal retention obligations.
Cookies and technology in practice
Essential cookies are required for the site to operate and cannot be disabled from this panel. Analytics and marketing cookies will only run after you provide consent. Cookies are stored on your browser and may be first-party or third-party. Tracking pixels and conversion tags are used to measure performance of course registration and template downloads so we can improve content and allocate advertising budgets responsibly.
Opt-out and controls
You can control cookies through the cookie preferences panel on our site. For broader controls, you may use the following resources: Google Ads Settings: https://adssettings.google.com Your Online Choices: https://www.youronlinechoices.eu Network Advertising Initiative: https://optout.networkadvertising.org Digital Advertising Alliance: https://optout.aboutads.info These external resources allow you to disable personalized advertising across participating networks. Opting out does not remove all ads but will reduce personalization.
Data security
We implement reasonable technical and organizational safeguards to protect data from unauthorized access, alteration, disclosure, or destruction. Access to personal data is restricted to staff who need it to perform their roles. No method of transmission over the internet is completely secure, so we cannot guarantee absolute protection, but we maintain industry standard measures and review them periodically.
Third-party links and services
Our site may include links to third-party services. We are not responsible for the privacy practices or content of those sites. If you follow links to external sites, review their privacy policies before providing personal data.
Contact and requests
To exercise your rights, request information, or ask for deletion contact us at [email protected] or write to our address at Av. Constituyentes 120, Colonia Centro Sur, 76090 Querétaro, México. We will respond to requests within 30 days and provide further instructions if we need proof of identity. We do not charge for submitting a request.
Complaint options
If you believe our handling of your personal data violates applicable law, you may lodge a complaint with a supervisory authority. EU users: https://edpb.europa.eu. UK users: https://ico.org.uk